This is exactly what Microsoft has been building towards with the Xbox. The espn app on there is fantastic, and just added the ability to watch two events in split screen, while watching a customized news/score crawl at the bottom of the screen. You can invite friends to watch with you, and participate in quizzes relevant to the game you are watching. All this with Kinect voice support too. It feels pretty damn futuristic. And now they've announced apps for exactly the kind of services the article talks about: HBO Go, SyFy, Comcast On-Demand, etc. Add in the fact that it's already a game console, and I'd say they are closer to creating a central media hub than anyone else.