The article saying zeros (where the transfer function is 0) when it should be saying poles (where the denominator of the rational function is zero), right?
My gripe with the article is that the author tries to wow you with some obscure technical points about a system which is unmodeled and he does not understand, to wave his hands at a vague conclusion. If he had made the same point using common English phrases that encapsulate the idea (“positive feedback loop”, “we have to let it get worse before it gets better”, etc), then it would be a lot clearer how wispy his argument is.