He's going to end up having spent $1bn of his $140bn (in fees, if I understand it right) to have been a major news story for a few weeks. I could see that representing good value-for-money
Not seriously, HOWEVER, I would now worry about him a lot more as a competitor or enemy as he's shown he's happy to blow what is -- to me -- an unthinkable amount of cash on whimsy and for the lulz.