Dev 1: Hey, I think we can improve the load time by fixing X, Y, and Z.
Dev 2: that's neat, create a ticket so we can keep track of that.
Product 1: hey, what's this ticket about?
Dev 1: oh, that's to speed up the load time. It's a quick fix.
Product 1: was that in the requirements?
Dev 1: No, but it will be a huge improvement.
Product 1: ok, I'll mark it as Tech debt, and put it in the back log.
~~ Many Month Later ~~
Dev 3: hey, did you know we can improve load time by updating X, Y, and Z?
Dev 2: Oh yeah, we even have a ticket for that. Let's let Product know it's still an issue and maybe they'll prioritize it.
Product 2: Was this part of the requirement?
~~ years later ~~
Product 3: hey, there's this old ticket here. Do you think it's still relevant?
Dev 35: I'm not familiar with that, but it's too old, most likely not relevant any more. We can delete it.
....
Dev N: Hey, I think we can improve the load time by fixing X, Y, and Z....