UK watchdog bans vegan TV ad for showing violence towards animals

Here's the advert - it seems very mild. The idea is about connection to the meat and fish you eat. I suspect some viewers will find the message as a little bit patronising or preaching. I'm sympathetic to the message 'Make The Connection' but the TV ad execution isn't great or effective.

Make The Connection https://www.youtube.com/watch?v=pUEM1gqrSy0

Excelent job, hide animal violence, but do nothing about animal violence.