I'm looking for ideas that are either specific issues I encounter (over and over again throughout a day/week/month) and then explore it to see how big of an issue it actually is, if it's a minor annoyance or if someone is going through it but at a much larger scale. What I mean by this is probably best reflected by a product such as Ansible - someone had to reinstall some image at a point. Then they had to do a bunch of configuration. They might have done that once a week/month/year. Then they found out that other people do this a lot more often - someone maybe did this daily or hourly. The more often, the bigger the scale.
Otherwise, I'm looking for ideas around some of the core things I'm interested in more generally - climate change is a big one, so from a technological standpoint, what would be pain points there for mass adoption of a particular technological solution. Does the average farmer know how to use automation software to run hydroponics? Probably not. Can I make something to simplify that? How much work would it be? How much money could I potentially get?
So I think if you don't have any particular ideas on your own, or you think that everything is great or that the pain of the current issues you're facing is small enough to bear, then yeah, by all means, talk to people. You'll be surprised the sort of things that come out.
Sorry for the disorganized post, but I hope it made some sense.