"I want to write my orchestration in Python and I'm comfortable hosting my own compute" -> Prefect (lightweight) or Dagster (heavier but featureful)

"My team already knows Airflow and/or I want to pay Astronomer a lot of money" -> Airflow

"I love YAML and everything is on k8s anyway" -> Argo

"I just want something that works out of the box and don't want to host my own compute" -> Shipyard, maybe Orchest

"I want a more flexible, generic workflow engine and don't care about writing orchestration in Python" -> Temporal/Cadence

"I am very nostalgic" -> Azkaban, Oozie, Luigi

"I love clunky Java solutions to data problems" -> Nifi et al

"I like to pay for half-managed solutions and late upgrades to a first-generation technology" -> AWS/GCP hosted Airflow options

"I am on AWS and it doesn't need to be complicated" -> AWS Step Functions