There's a longstanding idea of the war on general-purpose computing[1], that more and more power will be stripped away from the person/individual, and that computers will be turned into corporate-run appliances. Apple's strict marshal control over their platform, their escalating stripping of user rights & removal of choice: this is what makes them leading villains in the war against general-purpose computing. They prevent choice, they obstruct. They use the tools of authoritarianism to spread the propoganda that fascism is good for you, the common man: it's everything else you should Fear!
Every other computing company out there respect that users have rights over their computers. Everyone freaked out when Microsoft introduced Secure BIOS, but it turns out, a decade latter, they've lived up to their word & it's still a system that requires both security AND freedom. Unlike the big titan Apple.
[1] https://google.com/search?q=war+on+general-purpose+computing