Tips on how to best communicate your project via writing

Gosh. Firstly, this is just a personal opinion of some random internet stranger and I'm trying not be mean here but that page is just ..... ugh!

Instinctive instantaneous reaction was that I had just warped in to the middle of a PowerPoint presentation from a salesdroid. The use of bold yellow to _Provide_Shouty_Points was off putting.

The color scheme was difficult to read using a desk top monitor (maybe it looks better on mobile devices?)