Not so simple. Let me illustrate in increasing levels of absurdity: if Peach Inc. tried to, say, claim property of any data or content authored, produced or processed with any of their devices, and forbid you from using them in the loo because it damages their image, and claims rights on the organs of your firstborn child when you open some DVD shrink wrap, etc. etc. and I find that aberrant, there is a point at which "so don't use Peach hardware" doesn't settle the issue.

For many people, being forbidden to use a piece of hardware that you legally own in whatever way you want is an unacceptable intrusion on personal freedom.