Communication with the general population is key.
You don't "use" it because there isn't demand for its use. The advances we dream about in the sciences are retarded by a widespread lack of understanding regarding how those advances are made, how long they might take, what they cost, and what costs would be offset by their achievement.
If anything needs to change it's the teaching of mathematics primarily as a language to describe everyday life more accurately. The question every grade school child asks, "why do I need this", requires an irrefutable answer that doesn't need several years worth of prerequisite knowledge. Then we need to get on with improving our civilization.