Since you're the second person who asked: iSteve.
> Google is actually generally terrible in cases like this. Any popular pop culture thing will totally drown out anything with the same name, even the original. Try searching for "fallout shelter" - the entire first page is about an old phone game. There are a couple non-game links on page 2, almost all are still about the video game for pages and pages.
No, this is pretty obviously deliberate on their part. When I discovered this a few months back after searching "isteve," and surprised not to find it on the front page, and the results instead being dominated by some 2013 FunnyOrDie parody doc about Steve Jobs, I literally went through page, after page, after page of results, to see how far down it would be, yet none of the pages contained any links to the blog. If it had been on the second or third page, I wouldn't have been so suspicious. Meanwhile, Yandex, DDG, and even (I checked just now) Bing all have results for it on the first page when you search "isteve".
Google's keyword suggestion feature is also telling: google "isteve", then add in a " b" or " u," and you get zero suggestions (presumably because people are searching "isteve blog" or "isteve unz").