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I assume what you refer to is this

https://www.statista.com/statistics/218089/global-market-sha...

If you look at the trend, macOS is gaining worldwide market share while Windows is steadily dropping.

And macOS share in USA has already reached close to 25%.

Right, but for Apple to gain share in the rest of world like they have in the US, they need to drop prices, and that'd hurt their margins, including in the US if enough people buy cheaper foreign macs (which is definitely a thing, in my western european country there's a couple of somewhat popular retailers selling imported US laptops which are cheaper than local SKUs)

It's behind a paywall for me.

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