A pretentious naming convention that Apple uses to make their devices seem more important than they really are.
Leaving an unnecessary word out is not a "naming convention".
It's not an unnecessary word, though. To refer to "iPhone" without the article is grammatically nonsensical. It's a phone, not a person.
Apple never uses it, so they're copying them.
Yeah but the people who come up with that marketing garbage are lizardmen wearing human skin. Real people don't talk like that. Presumably parent is human, though this is the internet so they could be a dog, and I'm just wondering why a real person and not a marketing drone would use that artificial, cringe-inducing marketing NewSpeak.