Apple _may_ take over the consumer space but this will be more due to the shift from desktop/laptop computing to phones and tablets than anything with the M* series of processors.
Apple _may_ take over the consumer space but this will be more due to the shift from desktop/laptop computing to phones and tablets than anything with the M* series of processors.
For laptops, less than you'd think. A huge chunk of people buy laptops so they can work on the dinner table and then put their computer away easily when it's time for the family dinner.
Source: I spent about five years selling laptops to people. That was a while ago, but I don't think much changed here. If anything, things changed the other way (battery life is even less important for laptops than it was) since a lot of people also have a smartphone or tablet.
And as battery lives get longer, there are diminishing returns as well. The difference between 1 hour and 4 hours is huge. The difference between 4 and 8 hours pretty large. After that? Less so.
In my experience noise and heat (or rather, lack thereof) are more important, although also not hugely so for a lot of people, just more so than battery life.
Heck I'd love portable 21" and even 24" models.
However, I think MS/Intel will start losing also corporate space. With the staffing problems, companies are looking for ways to score cheap points, and I'm starting to see "free choice of a laptop, including MacBook" as one of the benefits even in some big corps.
The facts on the ground are that Apple's Mac sales are rapidly growing and in the last quarter half of all Mac buyers were new. That clearly indicates that something new to the Mac platform is attracting users.
So whether they know specifically about M1 or not they do know that the Macs have better characteristics than in previous years which M1 is responsible for.
And given that in all Mac marketing the M1 has been heavily advertised logically at least some proportion of users do know about it and do see it as a key differentiator.
I would have never expected a Unix workstation in such a corporate setup when I started 15 years ago.
And then there’s this: https://support.microsoft.com/en-us/office/use-office-for-ma...
I remember a speech given by one of the leaders of Mac development at Microsoft saying that new features are tested out on the Mac first, and if they work out, they're brought into the Windows version.
Is that no longer the case?
I love the approach of testing new features on the Mac first, but it isn't sufficient since the Mac version was never updated to be 100% parity with the Windows version, which means some of the preexisting features would forever be missing from the Mac