Yes, that is exactly how the superpowers view you and us (India). That is why good politicians ensure that their country doesn't get caught in the ambitions and competitions of these superpowers. (That is why India and other like minded countries started the Non-Aligned Movement - https://en.wikipedia.org/wiki/Non-Aligned_Movement ). Ukraine is an ideal candidate for NAM because the world powers have geostrategic interest in them. But unfortunately Ukraine's shitty and selfish politicians lack experience or vision - one sought to side with the Russian and the other decided to side with the west. Both have placed their own selfish and partisan political interest over that of their country. That is why the rest of the world doesn't really respect them and views them both as puppets of either side. This is important to understand - if Ukranian politicians are viewed as puppets of Russia or the west and seek some help from other nations, every nation has to necessarily think twice or thrice on whether this is being asked on behalf of Ukraine or the respective puppet-master (Russia or US / UK). Remember, most nations don't want to get dragged between the super powers. This is why Ukraine has been suffering with political turmoil for more than a decade now. Genuine support for Ukraine will only pour in when Ukraine has serious politicians that care more about their country than their own political interests - not when one Ukrainian leader is camped with Russia and another with NATO. That is a problem Ukraine has to solve. If your own politicians don't talk to each other, you are a nation divided.
> Divide what? Who exactly is being divided here?
Divide and rule is an old colonial political practice of weakening your opponent by creating divisions in them so that they get bogged down fighting each other. In India, for example, the British tried to keep us from uniting politically against them by pitting Hindus against muslims or upper caste against lower castes (i.e. they sought to widen the political divisions in our society). Gandhi's greatest success was in preventing this and uniting us despite our divisions.
In modern times, the US and allies use their economic and military might to create situations so that potential rivals do not unite and become stronger - like pitting Saudi Arabia against Iran or Israel against the Arabs in the middle-east or pitting India, Pakistan, China, Russia, Japan, Korea in Asia, or pitting the countries in South America or Africa. To a lesser extent (lesser because the US needs them) this also happens in Europe by pitting France, Germany, UK but for now it is more focused on pitting Europe against Russia. If the US and UK manage to create another bloc in Europe comprising of central european and Balkan countries, it would really weaken EU too (that would imply there are serious differences between Germany and France vs UK and US on how to deal with the Russians).