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Comment by bitwize | Hacker News Reader

It reminds me of a song I sang to myself to the tune of the Lego Movie theme, surveying the tech job market at the time:

    Everything is adtech,
    Everything is marketing, surveillance, and spam...

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Marketing being that important tells something really bad about innovation. (Just as high lawyer salaries tell something bad about a government.)

If that's your view of the world you gotta stop working on B2C products and take some B2B jobs. You might start singing "Everything is enterprise sales" but at least you'll be working in an environment where the people using your software and the people paying you are the same.

> at least you'll be working in an environment where the people using your software and the people paying you are the same.

Close, but not quite - because you end up selling to management or executives when it's the rank-and-file who actually use the software and don't get much purchasing power.

Something I find interesting about the B2B space is that since there are fewer customers, you can't A/B test everything to death since the sample size is too small--you need better product vision. You're also closer to customers, so you'll get more useful direct feedback.

You're making me thankful I've spent all of my career working on various forms of tooling. I'd be sad if all I did was marketing, surveillance, and spam. Might very well go find another line of work.

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