Larry Ellison's Brilliant Anti-Cloud Computing Rant
blogs.wsj.com
blogs.wsj.com
Larry Ellison doesn't like cloud computing because despite all the benefits of this advancement it would turn his companies business models upside down. Oracle would lose large amounts of money because they rely on massive licensing deals and expensive maintenance (assuming they go SaaS).
They have developed an independent unit to build out their on-demand efforts, just as Innovators Dilemma recommends when faced with a disruptive technology.
But the market is still to new and if Oracle made a major shift toward it, it would cannibalize a large portion of their profits. Therefore dropping the share price.
A big part of cloud computing is the idea of SaaS where they charge pay-per-user monthly or based on usage. This is driving costs down and the software vendor is responsible for upgrades and maintenance (a major part of Oracles revenue).
He has been quoted saying that there's no money in the on-demand model. These enterprise software companies had massive profit margins in the 90s with the licensing model.
It's in Oracles interest to slow the transition towards cloud computing and SaaS. Although it is overhyped, like all new technology.
If everyone switches to "the cloud" with non-relational data stores, that's not so good for them. (Even if "the cloud" is Oracle-backed, they still only sell one copy.) They have made a lot of money convincing people that their product is magical, and they don't want to lose out on that.
Couldn't agree more. Oracle currently has this going for them:
http://thedailywtf.com/Articles/A-Software-Problem,-A-Market...
(to quote One Flew Over the Cuckoo's Nest, "it's true even if it didn't happen").
By no means did they invent this strategy, nor are they the only ones to use it, they're not even the only database vendor. MySQL relies equally on "magic". Selling on your technological merits doesn't work. Look at Sybase and Informix.
* other than "it's running on someone else's machine"
same could be said of "web 2.0" or "information super highway" which were similarly overly-hyped and overly-applied.