Large groups of people with a common goal can coordinate within themselves. They don't need to hear "do X, now do Y" from someone else.

And if they do, they can appoint that someone else on their own -- it's how the world's free countries operate, after all; and a country is bigger than a company.

The only reason people think this doesn't work for companies is that they haven't experienced the "common goal" part -- management bureaucracy discourages caring about the common goal, instead focusing on encouraging obeying direct orders.

(And then it goes on to redefine "obeying orders" as "coordination" to prevent anyone from seeing what's going on.)