It seems more organizations have begun realizing the potential that lies within their own data, and more importantly, that the perceived barriers to entry - large/complex/expensive infrastructure necessary to house and build around these mountains of granular data - no longer exist.
The new challenges revolve around the people, methods, and software that can separate, aggregate, disseminate, and present this information in the most efficient way possible.
The opportunities that lie within and around Big Data are tremendous.