It once again comes down to the fact that we are the product, not the customer. In this article, Devin Booker is the customer.

Also, after reading many comments with suggestions and hacks to work around this (which I also do, btw), I think we may be missing the point, our time is valuable, and if we've all just spent half a day figuring out how to get the proper applications from a single app on our phone, we've already paid the price - and it's not right.