That said you are addressing that you "feel" like it's not as bad. However, I would argue that PoE wouldn't be still running so successfully without whales that may or may not be victims. You are, like many sane human beings, reaping the benefits of a well funded development team by whales. Does that make it ethically right because you don't "feel" it or see it as egregiously? Should a skin ever cost $50?
Like most things you feel it when it impacts your experience, which is very clear if you aren't a spender in a p2w game. If it didn't impact your experience you don't care hence why you think one is worse than the other. It's about how you feel, and that is the problem today. It's hard to solve a problem when people are inconsistent about where they stand on an issue. Do they care about victims and these MTX tactics or do they just not like p2w games. Personally, I don't think p2w games should be illegal much like I don't think gambling should be illegal, but I do think there needs to be more regulation about predatory MTX especially in regard to children across the board.