Yeah, I don't get it either. Is there anybody who doesn't get this kind of mail at home addressed to them by name all the time?
I haven't done any of the extreme privacy things, but I do use a PO box for almost everything, and thus I really don't ever get anything addressed to my name sent to my actual residence.
Does it bother me? Not in the slightest. It's a community notice, and the Brave thing would only annoy me if it hit the levels that AOL CDs were at in the 90s.
Probably based on a mix of local laws and/or how profitable each city is to market to.
None of them are addressed to me personally by name.