> Also the amount of equity sold by the CFO at the public listing indicated little confidence in the long term prospects.
As you note, since it was a direct listing and not an IPO, there isn't really an analog to many other companies.
My opinion about why they did a direct listing is because institutional investors didn't want to touch it, and that memetail traders (a portmanteau of meme and retail) are undiscerning at any valuation.
The company didn't sell any shares or make any money from the direct listing itself, so that means the only people that could make money or provide any shares for making a market at all would be existing shareholders that have a lot of shares. It's impossible to levy criticism both ways simultaneously, just to smugly pat yourself on the back, but there are other reasons to.
The other benefit of an IPO (to a trader looking for earliest exposure) is the stabilizing bid from the syndicate, a brief period of more legal market manipulation where a consortium props up the price. A significant reason I avoided Coinbase's attempt at a 100 billion dollar direct listing is because there would be no stabilizing bid and retail doesn't have enough capital to simulate one.