> However, that's not even what Schwarz is targeting here. They are targeting the IT departments of existing companies that aren't necessarily in the tech space at all.

This is just giving up. AWS and the also rans are better at everything than companies whose executives play golf well, the serious companies you speak of. If the business plan is to target businesses that aren’t really in software and they don’t plan to have customers who are growing fast either what’s the point?

Is their business plan really to be IBM for the cloud, but German?