Outside of that, it's just the Deutsche Banks, Daimlers, Bosches and Bayers of the world.
And those are in general much more rigid than the equivalent US companies.
Which in the field of software is suicide. There's a reason we call it "software".
Not sure what are their IT needs, but I guess the larger SMEs are the target market for this service.
I'd argue that SMEs are the ideal market for cloud services.
Small shops with even smaller teams comprised of jack-of-all-trades are willing to pay a hefty premium for managed services that allow their teams for get things done without having to do everything themselves.
Once your company grows beyond the definition of a SME, its able to roll their own infrastructure and do their thing in more cost-effective ways that don't involve handing over their core business to external and even foreign companies.
Eventually the few devs left get "sold" to the contracting company, with the architects left as management for the contractors.
Have seen this happening already several times since 2007.
Usually it boils down to escalations where management gets some goodies from the offshore agency and then everything is good again, from management point of view, naturally.
(disclaimer, worked as a contractor)
Everything wrong with EU/German tech industry and why it will never catch up to the US, in a nutshell basically.