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The reason for this is that the GDPR limits EU countries from deploying in countries like the USA who do not respect privacy. Due to the various US laws (Cloud Act) using infrastructure from an US-owned company is also a huge issue.

There is a huge gap in the market for an EU-owned and EU-focussed cloud provider with the main issue being that it is extremely capital intensive..

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Doesn't hetzner do this?

Kinda but not really. Hetzner targets small businesses, etc, or at least they have the reputation to do that. Large companies in the EU will mostly avoid them for anything serious, because they do not seem "reliable" and "stable" and "big" enough. Same thing with OVH. One of OVH's data centers burning down did additional reputational damage (which happened because they seem to have skipped on proper fire suppression systems in order to build it faster). I am sure Hetzners reputation took a hit as well, even though they had nothing to do with it, but are kind of considered to be on the same tier as OVH.

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