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“I saw some hotel websites with location links in their footer, so that must be what the SEO industry is all about”

Sure.

You don’t get it. “Link building” is not 2007 stuff. You find 2022 articles with that. If you don’t believe it it’s not my problem.

Link building is still very relevant. But comment spam isn’t 2022 linkbuilding.

Sure, people still do that. Doesn’t mean that’s representative for the SEO industry.

yeah but the 2022 article was written in 2010. It just has a "Last Updated: 2022" because Google is dumb and falls for that every time.

Yeah Google is super dumb. Worst search engine ever. Thank god ahrefs is spending 60m to build something better