Used it for a few months at $30/month.
Cancelled…
Great concept. No competitive moat as email clients can copy the features.
Looking forward to the gmail “Focus Mode”.
Cancelled…
Great concept. No competitive moat as email clients can copy the features.
Looking forward to the gmail “Focus Mode”.
One of the psych principles I used to lecture about often in my keynotes was on boundaries as freeing, and discussed an experiment where children clustered around the sandbox in a playground with no fence, but used the entire playground area when there was a fence.
Parity isn't simply the availability of identical features - sometimes it's also the lack of the other features, for both the users and the developers working on the product.
That's not to say this particular instance will be a successful company. Just that the ease of copying their differentiating feature may be less of a big deal than people often think.
Sometimes copying a feature doesn’t have to kill, it’s enough if it cripples another organization.
In both cases there is a boundary condition and distribution is biased towards the boundary. (Sand/Grass transition is a boundary). So the fence is not 'freeing' anything: it is simply demarcating the [extended] 'space of play', and is a stronger boundary condition (physical fence) than the material boundary (sand/grass).
Are they even competitors? You need a GApps/Office/OtherProvider account to use Superhuman. Superhuman is a value add on top of Gmail/Outlook.
That’s the issue here. When you don’t have unlimited money, you cut spend on value add and use the basics. Superhuman is a luxury product.