As someone with formal education plus getting on for 20 years in the field I've often wondered whether the software really needs to be so damned hard to use! I like the interface and I think nobody has yet conclusively cracked the problem of providing a super simple map creation app, so I wish you luck and think it looks interesting.
I'm interested to know options for import and export of data/maps? Can data be sourced from a database? Also why should someone use Felt instead of AGOL, mapbox etc? And what support do you offer for open APIs e.g. OGC? What integration options do you offer e.g. API for scripting creation of maps - or are the maps always envisaged to be manually created?