The Bias Against Creativity: Why People Desire but Reject Creative Ideas (2011)

It's almost always about risk management.

An old trick I've learned with designing for brands is to always present at least two different ideas when it comes time to showing ideas/design work to suits - one concept that's more "safe" and one that's more visually creative. 90%~ of the time, the safe concept is chosen; even if that immediate suit likes the creative one, it gets all the edges stripped away from management above should it move forward in execution.

There's advantages to working in corporate design but don't expect the truly unique ideas to survive for long - it's why there's a love affair with outsourcing to agencies.

>"bias against creativity that is not necessarily overt, and which is activated when people experience a motivation to reduce uncertainty."

Would this imply that inhabitants of countries that rank high on the Hofstede ambiguity tolerance scale might be less biased against creativity :o ?

https://en.m.wikipedia.org/wiki/Hofstede%27s_cultural_dimens...