The other 50% has been used for advertising and stuff... for tax reasons you can only donate up to 50% of your income and have it be tax deductible. This means that the max I could donate is 85% without going negative... but I have spent waaaaay more than the other 50% on marketing so far.
The cancer research charity so far has been the american cancer society... you are right that it's really only 50% of the affiliate fees but I think that's clearly shown in the cartoon? It's still about 5% of your total purchase which I think is pretty good for getting the same stuff you normally would at the same price.
I'll try to get the colors to match more...
Thanks for the dropshadow info... I'll check that out too.
I've contacted 150 non profit orgs to feature on my site with the promise that the profits would go to them, however everyone that has gotten back to me in the past month have all said that I need to be an established company for at least a year, for fear of losing their "brand image" if something went wrong. This makes sense to me but it kinda sucks... who wouldn't want free money?