It can also be helpful if you show up and there's a long lineup. Mobile orders get pushed to the front of the line, so instead of waiting in line you can place a mobile order and go grab it right away. I feel a bit guilty doing that though.
Interesting, so customers pay for queue priority with their location data. Except the problem is it's not a fully consentual agreement, customers aren't explicitly aware of the arrangement.
My apathetic side says we're entering a world where it's so inconvenient to have privacy that we'll probably not bother.
For me, the only options are "Allow only while using the app", "Ask every time", and "Don't allow". Background tracking isn't even an option.
And is the counter about the app making background data requests? Any network request can be used to infer permissions from your IP address?
That IP addresses can be mapped to physical locations is unfortunate but usually the precision is bad (eg enough to know what town you're in, but not where in the town)
They also switched Roll Up the rim to REQUIRE the app if you want to roll (2? 3 years ago?) - I hope a successful lawsuit comes out of that given this privacy ruling.. a lot of people were forced to install the app just so they could collect an occasional free coffee/doughnut. If they did that last minute at the counter they wouldn't even have read the permissions (a similar argument to that which renders many EULA invalid in Canada).
They weren't forced. No one held a gun to their head. They willingly traded their privacy for a donut.
Do we need... App neutrality laws? Ha