These are all great points. On a) perhaps we need to use the milkroundabout brand to start sponsoring stuff during the year, similar to how the larger corporations do. On d) I totally agree with that. My main hack around that has been to try to have dinner with the parents/partners of those joining us to try to get them to buy into the opportunity and people behind the start-ups as well. That's also one area where in the UK, having brand name investors like YC and Index behind you really helps.