Think of it from the management perspective. It’s not about the soda, it’s about the “we’re giving this middle manager $1million a year to pay for his/her employees now, and we sort of don’t know what we get in return”. In startups nobody has time to think about that sort of thing, you simply do what’s necessary to get stuff done, and, the amounts are smaller. As size grows, so does the perceived need for bean counters.
I say perceived because I’ve never personally experienced a company who didn’t go that road, so I can’t say what would happen if you continued to trust all your employees and middle managers rather than start monitoring and structuring them, but I do know that a lot of the business intelligence and documentation systems that I have seen showed little actual value once they got disrupted by covid and everyone working from home.