We are more than just a website/hype machine... we've sold a few $100K worth of panels to accredited investors while we get our app and platform off the ground. We are only 5 months old, but plan on bringing on project finance experience ASAP. For the time being, we lean on some of our pre-seed investors for help on that front.

I am running things fairly conservatively, the marketing site is the tip of the iceberg. We need to prove retail demand to get off the ground but the other pieces are also coming together (project finance, deal flow, transactions, engineering, etc).

Per 'doers' - my point is that 'doing' is not taught in engineering school or consulting or Goldman Sachs any more than it is in product design. In that sense it is an ethic, not a credential or professional discipline. I think we are more or less simpatico here.