The problem Netflix has, is that if you've been on a streaming platform for a while, then the other platforms are all more attractive because they have more content that you haven't seen, while the content on your current platform seems stale.

It's a weird system that encourages switching over. The only thing they have is inertia. But if you send emails and notices out to your customers saying that you are degrading service, or charging more? That could easily be the call to action they need to switch.