It’s sort of the natural evolution of companies as they grow in size. When they are small, things are just done, but as they grow and as they bring in more people, the cost of those resources also grow. The free sodas are a fun example (and here outlined as the wake-up call) but where it really starts is when someone higher up notices the cost of a department that has grown from 5 to 20 people, or something similarly eye raising, and then bring in the E&Y type consultants to help transition into a scalable business. Which simply involves reporting, cost-trimming and looking into efficiency. The sodas are where the rebellion break out, but the seed are sown long before that as the “bean counters” and “process people” slowly begin making business intelligence part of everything because it lets everyone report on everything.
You can’t even say that it doesn’t work, because it’s how every major company operates. On the flip-side, it’s not like Coca Cola has really invented anything of worth for like a 100 years. So while bean counters are financially good for investors, they are probably pretty terrible at running our society, because it’s the engineers that actually build things and the founders who come up with the saleable ideas.
Anyway, if my career has taught me anything it’s to do your thing. Being part of the transition from startup to enterprise can be a lot of fun as well, so long as you know that you can’t really fight the MBA types and win.