Subject: We didn't think thermostats matter either

kelseyfalter.posterous.com

2 pointskfalter2 comments

"It's something that will go unnoticed by 99% of people. But the few who notice our attention to detail will evangelize it. They will shout their discovery. If I saw one of those gorgeous thermostats, I'd sure as hell tell someone -- about a THERMOSTAT."

When I saw this earlier today I thought the exact same thing and in fact I shared it with a few people because I was so impressed with the design and experience they created. It's just a thermostat but it looks so different and it comes with a screw driver to install it, peel off labels to label the wires when you install it and it even has a built-in level to make sure it is installed level. What an amazing design. To top it all off I really love the business model, not only are they helping their customers save money on their electric bill but they are helping a greater cause by saving the environment. I've become a huge fan of this product in just a few hours. Very well done.

Totally agree. It is a great example of design. Design today is thrown around as something that looks almost Ikea-esque. But in actuality design is the user experience. Design is being thoughtful about the full process associated with a product. They thought of everything.

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