Yes, let's. I don't think an argument can be held against this. As a meat eater, I understand I'm the driving force of this issue. It's an inconvenient truth, but it is the truth nonetheless. I'm rooting for alternatives like lab-grown meat to thrive, but no amount of wishful thinking allows me to skirt the fact that eating less meat would probably be not only good for the planet, but specifically for my own health.
> the consumer has no idea how their specific spending habits contribute to an issue
Let me point it out: in the developed world it's almost 100% guaranteed that it contributes significantly. You have to go to pretty far edge cases to find really sustainably produced meat. A case can be made that not all industrial farms contribute to deforestation per se, but they are all part of a system that has a high cost for our environment. Deforestation is bad, but it's not –and should not be– the only issue.