Here are some case studies from Zulip themselves about specific organizations, how they moved to Zulip and how they are using it:
- https://zulip.com/case-studies/rust/
- https://zulip.com/case-studies/asciidoctor/
- https://zulip.com/case-studies/lean/
I know a bunch of the Rust people hang around on HN, maybe they can fill out any details or tell more about how it's going so far with using Zulip :)