Ford has found value “sweet spots” with the $39k electric F-150 and the $19k, 30mpg Maverick. They are both very reasonable vehicle choices that almost any household could make use of.
Why isn't everyone looking forward a more reasonable future with cars sized after one's real needs, not damaging aspirations? I know the car industry wants cars big, but consumers should activate a little bit their brains too and think a bit about the bigger picture.