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Sorry, I wasn't clear. I'm not questioning the business model, I know trucks are popular and I'm sure they'll sell hundreds of thousands. What I mean is that for me this type of news is a silver lining around a massive dark cloud of people driving full speed into the climate catastrophe. Yey, an electric vehicle... that's a 3 ton truck that 99% of buyers don't actually need.

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Perhaps I wasn't clear. The alternative then is to build the same truck, but keep it as a combustion engine. You're not going to stop people from buying a truck. Which truck do you want them to buy?

Which is worse?

Ford could make a smaller truck with the same size bed, or longer, with a shorter height and narrower width, and shave 1000 lbs or more off the gross vehicle weight. These new trucks are enormous compared to what was standard 20-30 years ago, for really no good reason.

Would you ask them to do that even if it meant less sales?

They have a smaller electric truck, the Maverick. However, some people want something larger. I imagine we’ll see an all-electric Ranger in the next year or two.

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