The problem was people would constantly try to "steal" the number. Four or five times a year my phone would just stop working because someone had "persuaded" a call-centre worker at my provider to assign the number to a new SIM they could sell on eBay. Apparently people pay a LOT of money for vanity numbers.
No matter what additional "security locks" they put on my account it kept getting hijacked, so eventually I just got a new (much less interesting) number.