I also ran into the issue of a wife who didn't like the fact that I had set up a pihole, apparently it blocked a number of shopping websites she was regularly looking at.

At the end of the day I looked at a few of the sites with her and whitelisted a couple of them, but basically told her that (based on the lists I was using) if the pihole was blocking the site entirely then it was either straight spam marketing or the site itself was malicious in some way.