if you look at the traffic usage charts from 50 houses on residential last mile gigabit connections the average customer really doesn't move that much data. you'll get the occasional outlier such as a person who is really enthusiastic about torrenting 75GB 2160p movies but when averaged out over a group of dozens or more customers it's generally a non issue.
the danger is in oversubscribing your network to the point at an unreasonable ratio that the ordinary end user starts to see bad packet loss, jitter, latency, slow speeds, etc.
I don't really think that Starlink's hands are tied with respect to price increases, though. I doubt over-subscription is all that possible, unless they overestimated their own capacity when signing existing contracts.