I should probably start off with: yeah, I don't like the Wirecutter drill article or find it useful. They eventually call out their intended target audience:
For most household tasks, a 12-volt drill is more than adequate. It’s the smallest
class of drill, and due to advances in battery and motor technology, such models
have become formidable with regards to power. … If you’re a rabid DIYer with plans
to build a deck, a doghouse, and a tree house, we recommend a stronger, 18- or 20-
volt drill.
They're not reviewing higher end pro tools because that's not their audience. Were pros ever looking at WC for reviews? I know that for tools I'd be looking at more specialized folks like Project Farm or Torque Test Channel.
WC did cover the popular "pro" brands available in America (Milwaukee, DeWalt, Ridgid). Potentially they should've included Makita but Festool and Hilti are way beyond the price point of the home gamer target audience. Hilti especially goes after the fleet market, so even if you're a pro they're not necessarily going to be your goto brand unless you're at a larger company. Anecdotally Milwaukee kit seems to be very popular amongst tradesmen out here. But like with circular saws there's probably some regional variation.
I think WC did miss some important stuff for home gamers and they definitely got it wrong with the Bosch drill. It's small. It's tiny. It's about as long as the DeWalt and about an inch and a half shorter in height. You don't buy it for the power you buy it for the size. If you need to stand it up on the battery, get a bigger one with a foot.
https://www.nytimes.com/wirecutter/reviews/the-best-drill-fo...