Toyota makes a new camry as well as a new lexus.
According to this interpretation therefore, if you build a new house, and it is broadly similar to houses in the neighborhood in which you build it… it’s going to be expensive relative to its neighbors. It will perhaps be perceived as “luxury” despite just being new.
The article suggests changing zoning so triplex/fourplexes can be built. Even if they have marble countertops, they'd still be more affordable than a house.
Currently, I can't build the housing version of a Camry.