Ford starts customer deliveries of the F-150 Lightning electric pickup truck
electrek.co
electrek.co
Ford is now shipping an EV version of the best-selling vehicle of all time, with familiar form factor + competitive price + highly desirable features not available on the gas model.
Waymo and GM are kinda-shipping robotaxis that are operating on public roads in major cities, today, without anyone in the driver's seat. Meanwhile, Tesla is the laughing stock of the AV industry.
Even if the Cybertruck is delivered in 2023, how can it possibly compete?
https://www.cpuc.ca.gov/news-and-updates/all-news/cpuc-issue...
For the F-150 Lightning, they're aiming to build 150,000 per year, which is virtually nothing. [1]
GM is targeting 1m EVs by 2025 which Tesla did in 2021.
Honda and Toyota are barely even trying.
Kia is publicly targeting 500k cars by 2026 so they won't be competitive.
Hyundai is targeting ~1.9M EVs by 2030 which is a number Tesla will eclipse next year.
VW has stated they will overtake Tesla by 2025, but barring some magical construction capabilities that allow them to build factories in absolute lightning speed they also will not have the capacity to overtake Tesla.
So at this point it doesn't really matter what any other manufacturer builds, they're simply not building enough of them.
That is not evening mentioning Tesla's massive lead with thousands and thousands of charging points. Who is going to catch up to that?
[1] https://www.autoevolution.com/news/ford-explains-how-it-will...
Everyone. CCS cars can charge on all CCS chargers on all charging networks, including Tesla's charging network. That's the advantage of a common standard:
https://electrek.co/2022/05/18/tesla-expands-supercharger-pi...
Shell is starting its roll-out of 360 kW chargers:
https://insideevs.com/news/586164/abb-shell-nationwide-deplo...
https://www.electrive.com/2022/05/12/shell-to-install-100k-c...
Ionity's chargers are all 350 kW units: https://ionity.eu/en/weareonit
Circle K's charging stations are nice. They use Alpitronic's 300 kW chargers: https://www.youtube.com/watch?v=4TVohXHjLro
The new HYC400 charger model from Alpitronic is 400 kW: https://www.linkedin.com/feed/update/urn:li:activity:6931968...
FastNed continues to grow its network: https://fastnedcharging.com/en/
BP is installing chargers: https://www.youtube.com/watch?v=zaSRn6hYOwc
So is Repsol: https://insideevs.com/news/375020/repsol-most-powerful-charg...
So is Total: https://www.electrive.com/2021/05/03/charge4europe-and-total...
Wireless charging is coming: https://www.youtube.com/watch?v=aq7SP18sPKw
And so on.
I don't know about the situation in the US, but in Europe v2 and v3 superchargers support CCS as well, as do Model 3 and Model Y out of the factory. For the Model S and Model X there is an adapter available, allowing them to use CCS as well.
https://www.tesla.com/en_GB/support/supercharger#ccs contains some additional information regarding CCS support.
Yeah, no. It's not looking good for Tesla.
They could have built a factory in Texas bigger than the Pentagon by now.
Oh well, too bad they’re not building stuff.
It's not like Tesla sells 1 million this year, and then 2M in 2023...256M in 2030. Volkswagen, the whole group, not just the specific marque, sells ~10million cars a year.
Manufacturing isn't trivial or anything but there's a ceiling above which marketing/sales becomes the limiter.
Their days of biggest EV market share? Probably. Their best days however? I doubt that.
Compared to other car manufacturers Tesla currently has the following advantages:
- multiple years of technical lead (giga casting, structural battery pack, 4680 cells, ...)
- no corporate debt
- way better gross margins
- much higher production numbers
- a supply chain which is already able to support their high production numbers
> Even if the Cybertruck is delivered in 2023, how can it possibly compete?
All car manufacturers are currently supply constraint when it comes to EVs and I believe that'll still be the case for a few years going forward. While supply already increases, demand seems to increase even more, based on the lead times when buying a new EV. In such a situation every manufacturer will be able to sell every EV vehicle it can produce without having to worry about what their competitors are doing.
Once we reach the point that there is more supply than demand, Tesla can easily lower their prices thanks to their high gross margins to a point where other manufacturers can't compete by price anymore. Once that happens I expect some car manufacturers to go bankrupt, leaving Tesla in an even better position than before.
Having said that, I think it is probably a good move by Ford to essentially fit the 150 as an EV, and keep the minimum price point. Over the long term, it may be that Tesla's designs are optimal, but in the short term, Ford is offering a popular design as an EV, which should be immediately accepted, and get them in the EV market.
The one thing that struck me as a possible issue with Ford's customers is the embracing of the two way charging, and the selling of Lightning as a backup battery for the home. While it is possible, it may not be a very good idea outside of an emergency situation, and could lead to disappointment in the battery life.