Of course - billionaires, the quintessential example of the motivations of the common man. When I think, "a person under the same set of constraints as Joe in R&D", I think of Jeff Bezos.
Ahh, MONEY! Which is as made up as it gets. This person is worth more than that person because this computer says so and it has to be TRUE, or else society wouldn't work. We are about to find out real quick how the world works again, and I am warning everyone here, if you think you are safe because of money, the world is going to humble you.